As the scientific evidence piles up, linking chemical exposures to serious human diseases, many chemical-dependent industries, such as pesticide purveyors, are searching for a strategy to buy themselves some time, to put off the inevitable. They needn't look far. The tobacco industry has demonstrated that 40 years of scientific bad news can be deflected and neutralized with relative ease. Roughly half-a-million Americans die each year from tobacco-related illnesses, and this assessment is not disputed by the federal government, or by thousands of scientific researchers and physicians, or by the nation's mainstream medical and health organizations. Yet the tobacco corporations have successfully maintained their privilege of selling a product that kills 10% of everyone who uses it as directed. What is the secret of such success?


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